Animax Asia’s theme song, “Set Me Apart” by Philippine rock band, Pupil, won Best Music Video in the recently concluded 2008 Promax/BDA Awards held in New York City, USA.
TURNING ANIME. The song’s official music video was as revolutionary as the actual song itself. Again, in keeping up with Animax’s image, the network suggested to incorporate “anime-inspired visual style” for the video. The hard rocking quartet was literally turned into anime heroesmuch to the delight of the band members themselvescompletely wrapped up in a fantasy world inspired by anime shows like Final Fantasy, Onimusha, Full Metal Alchemist, Paradise Kiss, and Honey & Clover.
Said the official Animax press release in support of the video: “Viewers and fans will be especially thrilled to see Pupil morphed into animated characters in the music video, and to know this privy information: the animated characters portray what each band member dreams of being if they had a chance to be anime heroes. So now you knowYani wants to be a cowboy; Bogs dreams of playing his drum set in the middle of a busy freeway; Dok imagines jamming on his bass while surrounded by the ocean; and Ely fantasizes about being in a glass elevator and shooting into space.”
In a text message sent by Ely to the band’s co-manager, Day Cabuhat, relayed to GMA News, he had this to say about the award and recognition, “Pupil is proud to be a part of a world-class production. My warmest congratulations to the talented director and animators who made the video a reality. There was never a more deserving team.”
Here’s the music video for “Set Me Apart”: