… until level 35 that is. ~_^
What has prevented a lot of gamers from playing this game is the steep US$12.99/month subscription model.
In a time where there are lots of awesome free-to-play MMORPGs to choose from, making FF XIV free-to-play (albeit with the level cap limitation) is still a great way to introduce FF XIV to a lot of Final Fantasy fans who are dying to try this game out.
And with the new Stormblood expansion coming on June 20, this might actually convince some gamers to actually subscribe to this game.